O’Neal Steel announces corporate rebrand

O’Neal Steel LLC, Birmingham, Ala., has launched a refreshed corporate brand identity. As part of this effort, the company has designed a new logo, launched a new website, and enhanced its PRONTO® e‐commerce platform.

The new logo is designed as a team of six S’s to make the “O” and “S” in O’Neal Steel, with the six S’s representing safety, sustainability, strategic, service, stewardship, and sales.

The company supplies a variety of carbon and alloy steel, stainless steel, and aluminum products, as well as value‐processing capabilities.