Zekelman Industries launches campaign to drive demand for domestic manufacturing

Zekelman Industries, which includes the operating divisions of Atlas Tube, Picoma, Sharon Tube, Wheatland Tube, Western Tube, and Z Modular, has launched a national advertising campaign advocating for increasing the level of manufacturing in the U.S.

The campaign, called “Life Reinforced,” aims to galvanize Americans inside and outside manufacturing sectors to understand the vital role manufacturing has in the economy and community. Increasing the level of domestic manufacturing and reshoring will help reverse unemployment trends, recreate self-sufficiency, and repair communities in need.

During September and October, the campaign will generate an estimated 315 million impressions.